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What are First-Gens?
The most affordable, high quality color made in the USA.
A great value for the price, First-Gen colors are rich in colorant, highly workable and vibrant.
Prince is a bright and vibrant purple. If you like Purple Rain, but are looking for a cheaper option, then this is your color.
Working Tip:This is ...
Elixir is beautiful, deep purple under CFL lighting and shifts to blue in natural light.
Working Tip: This is a user friendly color and can withsta...
Smoke is a transparent gray that was retired ages ago and we are excited to bring it back as part of our First-Gen Transparent line. This version i...